Marketecture Network

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

Mobile Dev Memo is widely recognized as a leading resource and the site of record for mobile advertisers and app developers. It offers in-depth analysis, insightful commentary, and industry news focused on the rapidly evolving mobile ecosystem. The site covers a wide range of topics, from app marketing strategies, mobile advertising trends, and user acquisition tactics to privacy regulations and the impact of policy changes like Apple's App Tracking Transparency (ATT) framework.

Marketecture helps you Get Smart. Fast. With in-depth interviews of advertising and marketing executives conducted by industry experts. The Marketecture.tv website includes hundreds of hours of premium content for industry professionals.

Join us as we chat about Advertising Technology careers and personal stories that fuel success. From industry insights to thought-provoking discussions on life, passion, and growth, this podcast is your gateway to the intersection between technology and creativity.

Every Friday Ari and Eric interview a leading voice in advertising and get to the bottom of what's happening in this fascinating industry.