Partnership with TwelveLabs leverages AI to Analyze more than 50,000 television commercials from around the globe

Marketecture Live III brings over 1,000 professionals together for two days at The Glasshouse in New York City, marking the industry’s boldest new “tentpole” event

NEW YORK – Marketecture Media, the advertising industry’s most vital podcasting, content, community, and events hub, announced an innovative partnership between its AdLand.tv creative community and the video intelligence platform company TwelveLabs. 

Under this partnership, the two companies launched a new resource – adland.tv/discover – enabling creative professionals to freely use deep AI queries to find moments, themes, emotions, and narrative patterns within AdLand’s library of more than 50,000 commercials. Unlike simple keyword tagging, the collaboration enables creative professionals to use deep AI to query “emotional car ads from Europe,” “ads with surprise endings,” “ads with cute puppies,” or even “ads where the product reveal happens in the last three seconds.”

“We’re investing in the things our industry needs: tools and communities that make us smarter, more effective, and more connected,” said Jeremy Bloom, CEO and co-founder of Marketecture Media. “From our digital content to our live events, Marketecture strikes the right balance between authenticity and innovation. Our partnership with TwelveLabs brings that to life as a data-driven, creative resource for our audience to explore and leverage.”

"AdLand’s library of TV commercials is a vast and valuable archive of classic content from advertising history. TwelveLabs models make this content instantly searchable and we’re thrilled to make this available to our industry,” said Bobby Mohr, TwelveLabs’ VP of Revenue.

The news sets the stage for the first day of Marketecture Live III: Consumers in Control – bringing more than 1,000 advertising, adtech, media, and marketing professionals together for over 40 high-impact sessions breaking down the forces redefining industry growth. In partnership with ADWEEK and TVREV, the event will feature a diverse lineup of executive speakers, including Jeff Green, CEO of The Trade Desk; Sofia Colucci, CMO of Molson Coors; Neil Vogel, CEO of People, Inc.; Lance Armstrong, former professional cyclist and investor; Tim Ellis, CMO of the NFL; Allyson Felix, decorated Olympian and agency founder; and many more. 

"The rapid pace of change has kept the television industry front and center in just about every media conversation. Which is why we're very much looking forward to sharing our take on what's really going down with all the marketers, brands and agencies at Marketecture Live," said Alan Wolk, Co-Founder and Lead Analyst at TVREV.

Marketecture Media is transforming how the advertising industry comes together, putting expert operator voices front and center with authenticity and education at the core of all it does– from live events, to digital content, community engagement, and more. To learn more about Marketecture and its house of brands, visit marketecturemedia.com. 

Marketecture Media is a new kind of B2B media company. Marketecture covers all aspects of the dynamic and exciting advertising industry in a fresh, fun way, with the voices of real industry experts front-and-center. The company’s AdTechGod and Marketecture podcasts are top-50 marketing pods, and The Refresh, Monopoly Report, and Marketecture newsletters bring insights to tens of thousands of industry leaders every week, and AdLand.tv is the world’s largest repository of advertising. 

TwelveLabs is the world's most powerful video intelligence platform, enabling machines to see, hear, and reason about video like humans do. From semantic search to automated summaries and multimodal embeddings, TwelveLabs empowers developers, enterprises, and creatives to unlock the full potential of video data across industries including media, advertising, government, security, and automotive. For more information, visit www.twelvelabs.io.

TVREV is an analyst group founded in 2016 to help the TV industry make sense of the shift to streaming. In our analysis, special reports, consulting projects and webinars, our goal is to cut through the noise and explain complex ideas in plain English, without dumbing things down. We work closely with media companies, technology providers and advertisers across the U.S. and Europe, and our newsletters reach about 60,000 subscribers worldwide, with another 300,000 followers across LinkedIn. Roughly 23% of our audience holds C-level titles, making us one of the industry’s most influential voices.

ADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK's award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage.