Can ChatGPT be a $100 Billion Ads Business?

22/April/2026

“The opportunity for OpenAI is enormous,” serial ad tech entrepreneur and Marketecture Media founder Ari Paparo, tells The Outcome.Paparo attributes the opportunity to two factors: (1) chatbots replacing Google as consumers’ preferred way of accessing information and handling their digital operations and (2) consumers’ willingness to share more personal information with chatbots.

Is your phone listening to you?

12/April/2026

A lot of people have had a very creepy experience with their phones. One woman told us, "Sometimes when I talk about something with my friends, then I'll, like, look on TikTok 30 minutes later – and the same thing will show up."

Good Luck Trying to Figure Out Just How Fast AI Will Upend Advertising

17/March/2026

Agents, ad agentic advertising, and the vast potential of AI were on full display last week at Marketecture Live. As keynote podcast guest Jeff Green, CEO of The Trade Desk, put it: “I don’t think there is an industry in the world that is more conducive to AI than programmatic advertising. We’re looking at 20 million ad impression opportunities every single second. We’re also representing millions and millions of ad campaigns, with lots and lots of creatives, billions of users on the other side, and we have to do this in 10 milliseconds.”

Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation

16/March/2026

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week.

The Trade Desk tests Claude for campaign creation

14/March/2026

The Trade Desk yesterday confirmed it is running a closed beta that allows advertisers to create programmatic campaigns using Anthropic's Claude. The disclosure came from CEO Jeff Green at Marketecture Live in New York, speaking with moderator Ari Paparo in a session recorded on March 11-12, 2026, and published as episode 164 of the Marketecture podcast on March 13.

Is YouTube Winning Or Is TV Losing, TVREV On Stage At Marketecture Live III

13/March/2026

Speaking at Marketecture Live in New York City on Wednesday, CEO Jeff Green said the company is running a closed beta that allows some advertisers to create campaigns through Anthropic’s Claude—offering an early glimpse at how the company is exploring large language models to potentially reshape programmatic ad buying. Green stopped short of sharing further details about the test.

Gemini ads possible, says Google SVP Nick Fox

13/March/2026

This week’s Marketecture Live event in New York City is now in the rear view mirror as energized attendees reflected on their takeaways.

At Marketecture Live, Jeff Green says AI companies will need ads

12/March/2026

AI companies building large language models will eventually need advertising to support their massive infrastructure costs — and some of today’s biggest tech platforms may not remain major players in the open web for long.That was the message from The Trade Desk CEO Jeff Green during a conversation with Marketecture Media Founder Ari Paparo at Marketecture Live on Wednesday.

Marketecture Live Just Showed The Industry How To Run A Conference

12/March/2026

If you spent your Tuesday and Wednesday this past week at The Glasshouse in New York City, you know exactly what I’m talking about. While other advertising conferences often threaten to put attendees into a deep coma with marketing platitudes and sales pitches, Marketecture Live was a different beast entirely.

Jeff Green On Why Everyone’s Up OpenPath’s Pipes

12/March/2026

“Are you Ad Tech God?” That was Ari Paparo’s first question for Trade Desk CEO Jeff Green during the closing fireside at Marketecture Live in New York City on Wednesday.“I’m too busy,” Green said, taking a sip of water.“Too busy to post on social?” Paparo shot back, eliciting a chuckle from the room and from Green, who’s had some salty words for the trade press on LinkedIn lately in response to critical coverage of The Trade Desk.

The Trade Desk Says It's Testing AI Campaign Creation With Claude 

11/March/2026

Speaking at Marketecture Live in New York City on Wednesday, CEO Jeff Green said the company is running a closed beta that allows some advertisers to create campaigns through Anthropic’s Claude—offering an early glimpse at how the company is exploring large language models to potentially reshape programmatic ad buying. Green stopped short of sharing further details about the test.

Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?

11/March/2026

Fast Times at People Inc.: On Tuesday, I hosted a fireside panel with People Inc. chief executive Neil Vogel at the Marketecture Live event in Chelsea. Despite People Inc. (formerly known as Dotdash Meredith) being nearly synonymous with the now-shrinking open web, People Inc. has managed nine straight quarters of growth.

How Molson Coors Keeps Creative Effectiveness On Tap

11/March/2026

Who cares how funny or award-winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in New York City on Tuesday.

An Interview With Marketecture Media's Jeremy Bloom

23/February/2026

The Madison and Wall and Agency Business podcasts are a part of the Marketecture Media podcast network, and with that arrangement in place we thought it would be interesting to explore an important niche of the advertising industry, B2B Media with the CEO of Markecture Media, Jeremy Bloom.

Questions With Marketecture’s CEO: What’s Next After Funding

02/February/2026

Timed to CES last month, Marketecture announced a new $1 million raise backed by well-known adtech and media executives and investors, including David Rosenblatt, Rob Norman, Scott Messer, Jim Payne of Breakpoint Capital, and Aperiam.

Marketecture Media Raises $1 Million In Seed Round.

06/January/2026

Timed to CES last month, Marketecture announced a new $1 million raise backed by well-known adtech and media executives and investors, including David Rosenblatt, Rob Norman, Scott Messer, Jim Payne of Breakpoint Capital, and Aperiam.

Marketecture Media Raises $1 Million in Seed Funding From Top Ad-Biz Execs

05/January/2026

Marketecture Media, a business-to-business podcasting, content, community and events firm covering advertising and marketing, announced $1 million in funding from top industry execs.

Marketecture Media Raises $1 Million in Seed Funding

05/January/2026

Marketecture Media, the producer of podcasts targeting the advertising industry including “AdTechGod” and “Marketecture,” has secured a new $1 million funding round. It says the funds will be used both for organic growth and potential acquisitions.

New Funding Rounds in Digital marketing agency.

05/January/2026

Produces podcasts, newsletters, video series, communities and live events that inform and connect advertising and marketing professionals across adtech ecosystem.

Multicultural Marketing In The Streaming Era

08/July/2025

At a time when media consumption is increasingly fragmented, one audience segment continues to consolidate its importance: the multicultural consumer.During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and resonate with diverse audiences.

Marketecture Adds Serial Marketers and the AI Marketers Guild to the Family 

20/May/2025

Marketecture is happy to announce its fifth and sixth acquisitions of the past twelve months, with the purchase of two thriving communities focused on the needs of brands and marketers.

Influential ad archive AdLand gets new lease on life through acquisition by Marketecture

24/April/2025

An internet archive of more than 80,000 advertisements dating back to the 1970s has a new owner after shutting down earlier this year.

Coworking with Amanda Forrester

16/January/2025

What’s one marketing-related podcast/social account/series you’d recommend? I’d recommend Marketecture. They’re a mix of social accounts, podcasts, and content, and what sets them apart is their humor and industry expertise—something I really appreciate.

Ari Paparo, On The Ground In Virginia

24/September/2024

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo.

Marketecture Buys AdTechGod (No, Really)

06/June/2024

On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and The AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom, founder and CEO of the advertising and technology career mentorship company OhHello.