Yearlong collaboration kicks off with “Behind the Stage,” a video series filmed at Marketecture Live Chicago

"NEW YORK, NY — [November 9, 2026] — Marketecture Media, a B2B content platform serving the media and tech industries, and She Runs It, a nonprofit dedicated to advancing women in marketing, media and technology, are launching a yearlong partnership to bring more women leaders and diverse perspectives into industry conversations. The collaboration pairs Marketecture’s content and industry community with She Runs It’s community, programming and expertise in advancing women.

The partnership begins with “Behind the Stage,” a short-form video series filmed at Marketecture Live Chicago on September 23 as part of She Runs It’s FutureProof initiative. She Runs It Executive Class member Natalie Bastian co-hosted the conversations with Jackelyn Keller, Chief Commercial Officer at Marketecture, and Sam Khoury, Co-Founder and Chief Strategy Officer of Marketecture Media. The interviews explored how leaders are adapting to change and which skills and strengths will matter as the industry evolves. The series launches this month, with additional videos rolling out through the end of the year.

“We’re excited to launch this partnership with Marketecture. Together, we can extend the reach of She Runs It’s programming and community while giving more women leaders a platform to share their perspectives and help shape how our industry evolves,” said Lynn Branigan, President and CEO of She Runs It. 

Over the course of the year, the partnership will include four event and content activations, with two led by each organization. The two communities will come together around shared programming, content and industry moments, with both organizations extending the reach of the work across their respective audiences. The next collaboration will take place at She Runs It’s Changing the Game on November 4 in New York City.

“Marketecture is built around bringing people together and helping the industry get smart fast,” said Sam Khoury, Co-Founder and Chief Strategy Officer of Marketecture Media. “Partnering with She Runs It gives us a meaningful way to bring more women’s voices and perspectives into the conversation and connect our communities through content and events.”

About Marketecture Media

Marketecture Media creates content and brings together the people shaping media and tech. Through the perspectives of industry practitioners, it helps B2B professionals get smart fast about what’s changing and what comes next.

About She Runs It

For more than 100 years, She Runs It has championed the advancement of women in marketing, media, and technology. Through leadership development, mentorship, education, networking, and community, the organization equips women at every stage of their careers with the resources, relationships, and opportunities they need to lead, and helps the industry build stronger, more inclusive leadership for the future.

Media Contacts

·      She Runs It: Cheri Carpenter, [email protected]

·      Marketecture: Hannah Kasoff, [email protected]